How to choose a good name for your business

Introduction Choosing a name for your business is a crucial step in branding. The name must be memorable, unique and reflect the values and mission of the company. For inspiration, you can make a list of brand names you like. Then look at how they were used, and sketch a few name options for your own business.

Names can be very different, and they can be inspired by almost anything. Companies can even have the same name as their founder. Some classic examples are McDonald’s, Ford, Johnson & Johnson and so on. However, you do not have to limit yourself to this. The name of a company must represent your own vision, so you are completely free when it comes to the name.

The exception is some fields of activity, where the name must also point to the field. For example, if you will have a medical or pharmaceutical company, you will most likely use terms like pharma, farma, med, clinic, anima and so on in the name.

When you are setting up a company or moving from a PFA to an SRL, you must check the name you want, to make sure it is not already used. (This check can also be done by the agency that handles the paperwork for setting up the company.)

1. Understand your target audience First, you need to understand the profile of your customers: who they are, and what needs and expectations they have. A name that connects with your target audience will attract customers more easily and create an emotional link with them.

2. Define what makes your business unique What makes your business different from the competition? What are the values and mission of your company? These things should be reflected in the name you choose. If your business is based on innovation, consider a name that suggests a pioneering spirit and progress. If you focus on tradition and quality, a classic and solid name may be a better fit.

3. Brainstorming and creativity Involve your team or close friends in generating name ideas. Make a list of possible names using different techniques:

• Acronyms: Use the initials of the key words that describe your business.
• Invented words: Create new words that are easy to pronounce and remember.
• Mythology and symbols: Take inspiration from myths, legends or symbols that have a special meaning.

4. Filtering and checking When you have a list of possible names, start the filtering process. Choose names that are short, easy to remember and easy to pronounce. Check if they are available online and in the official registers:

• ONRC check: You can check if the company name is available at the Trade Register (ONRC).
• Web domain check: You can check if web domains are available at Rotld.

5. Web domain availability In the digital age, it is crucial that the name of your business also has an available web domain. Check the availability of domains and reserve one as soon as possible, so that nobody else takes it before you. It is also useful to check if the name is available on social media, to have a consistent online presence:

• Social media page check: Check if the name is available on Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest and so on.

6. Get feedback Before you make the final decision, test the name with a group of people from your target audience. Ask friends, family and potential customers for their opinion. Listen to their feedback and see if the proposed name connects with them. For example, run an online survey or a focus group session to get different opinions.

7. Choose the final option Based on the criteria you set and the feedback you received, choose the name that fits your business best. Make sure it is unique, memorable and reflects the values and mission of your company.

Conclusion Choosing a name for your business is a complex process that needs time and creativity. A well-chosen name can contribute a lot to the success of the business. It helps create a strong identity and attract customers. Pay attention to details, check all the legal aspects and make sure the name you choose is perfect for your business.

Useful resources:

• Company name availability check: Trade Register (ONRC)
• Web domain availability check: Rotld
• Social media page availability check: Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest