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Cookie Use Policy

This is an English translation for convenience. In case of any discrepancy, the Romanian version prevails.

This policy refers to the cookies used on the website econta.ro, owned and operated by AI DigitalTransformation S.R.L., a Romanian legal entity with its registered office in Bucharest, Sector 3, Aleea Calistrat Hogaș No. 45B, 1st floor, office 9.

Registered with the Trade Register under no. J40/19937/2023, CUI 48990514, with IBAN account RO02BREL0002001766680100, opened at Banca LIBRA BANK, telephone +40 784 242 424, +40 311 000 138, +40 311 000 139, email: office@econta.ro.

The data protection officer can be contacted in writing at the registered office address of the Controller or by email at office@econta.ro. This policy is complemented by the “Privacy Policy” and the “Terms and Conditions”, documents available on our website.

At eConta, we are committed to protecting your privacy and to giving you full control over your personal data.

In line with privacy regulations, we offer users the option to delete their data from our application or website. Below are the ways in which you can request the deletion of your data:

Send us an email at office@econta.ro, using the email address associated with your account.

In your email, please provide any details that would help us identify your account, such as your user ID or username.

Do not send sensitive personal information, such as passwords.

After we receive your request, our support team will contact you to confirm the deletion process. Please allow 48 hours for us to process your request.

Note: Deleting your data will remove all the information associated with your account and cannot be undone. We recommend that you download any data you want to keep before you submit a deletion request.

1. What are cookies?

Cookies are small text files that the web pages you visit store on your computer or mobile device, without being able to access other files or documents stored on these devices. The web server that placed the cookie can access it again when the user revisits the associated website. Cookies are essential for browsing web pages and they remember information such as user preferences, the region from which the website is accessed, security settings and more. They are used to improve the browsing experience, to analyse traffic and to carry out marketing activities.

2. Types of cookies used by www.econta.ro

The cookies used on www.econta.ro are classified as follows:

  • Functional cookies (strictly necessary): These ensure the technical functioning of the website.
  • Analytics cookies: These anonymous cookies help analyse how users navigate our website, in order to improve the user experience.
  • Marketing cookies: These are used to make marketing messages more relevant to users and to improve the browsing experience.

Cookies can be of two types, depending on how long they last:

  • Session cookies: These cookies are temporary and are deleted when the browsing session ends.
  • Persistent cookies: These cookies stay on the user’s device for a set period.

3. Cookies used by www.econta.ro

On the website we use only the tools below. The list is complete.

  • Google Analytics 4 (statistics) and Google Ads (advertising), only with your consent. They are not loaded at all until you press “Accept” in the cookie banner. If you press “Reject”, they are not loaded. After “Accept”, Google sets the cookies _ga and _ga_* (Google Analytics, up to 2 years) and, if we run Google Ads campaigns, _gcl_* (Google Ads, 90 days). Your choice is kept in your browser for 12 months (the key econta_consent_v1 in localStorage); after that we ask you again. You can change it at any time from the “Cookie settings” link in the footer of the page.
  • HubSpot (visit tracking and forms). The HubSpot script is loaded on all pages and sets the cookies hubspotutk (up to 6 months), __hstc (up to 6 months), __hssc (30 minutes) and __hssrc (session). We use them to link the requests sent through the website forms to the pages visited before, so that we can contact you about your request.
  • PostHog (statistics without cookies). We measure visits in a “cookieless” way: PostHog does not set cookies, does not create visitor profiles and does not record sessions.

Date of the last update of the list: 11.10.2026

4. Data processed through cookies

Through cookies, the following data can be processed:

  • The user’s activity on the Internet
  • Information about the user’s equipment and browser type
  • Geolocation data
  • IP address
  • Behaviour on the website
  • Browsing history (current and persistent session)
  • Session source
  • Pages visited

5. Purpose of using cookies

We use cookies to make the website easier to use and to adapt it to the interests and needs of users:

  • Functional cookies: They ensure the optimal functioning of the website.
  • Analytics cookies: Processed on the basis of the user’s consent, they help us understand users and personalise their experience.
  • Marketing cookies: Used to make advertising messages more relevant.

6. Need for processing data through cookies

Collecting data through cookies is not mandatory. However, strictly necessary cookies ensure the optimal functioning of the website, without which browsing the website would not be possible. Analytics and marketing cookies are processed only on the basis of the user’s consent.

7. Recipients of the data collected through cookies

  • Persons authorised by www.econta.ro, such as IT service providers and marketing consultants.
  • The providers of the tools above: Google (Google Analytics, Google Ads), HubSpot and PostHog.

8. Users’ rights

As a data subject, you have the following rights:

  • The right to withdraw consent: You can withdraw your consent for analytics and marketing cookies at any time.
  • The right of access: You have the right to obtain confirmation that your data is being processed and to access this data.
  • The right to data portability: You have the right to receive your personal data in a structured, commonly used and machine-readable format.
  • The right to object: You can object to the processing of your data on the basis of a legitimate interest.
  • The right to rectification: You have the right to correct inaccurate data.
  • The right to erasure: You have the right to request the deletion of your personal data.
  • The right to restriction: You can request that your data be blocked for a certain period.
  • The right not to be subject to an automated decision: You have the right not to be subject to a decision based solely on automated processing of data.

To exercise these rights, you can contact us at our registered office address or by email at office@econta.ro. If you have questions about the processing of personal data, you can contact us at office@econta.ro. You also have the right to apply to the National Supervisory Authority for Personal Data Processing and to the courts.

9. Controlling and deleting cookies

You can give or withdraw your consent for Google Analytics and Google Ads at any time from the “Cookie settings” link in the footer of every page. You can also change your browser settings to block cookies or to be notified when cookies are sent to your device. If you use several devices to access our website, you will need to set your cookie preferences on each device separately.

Instructions for changing cookie settings:

For more details, see the “help” option of your browser. For additional information on the processing of data by www.econta.ro, see the “Privacy Policy” on our website.